UX Researcher &
 Service Designer
Open Doors
COMPANYCatch 22 (a third sector org),
commissioned by the UK Ministry of Justice)

2024


USER RESEARCH

DESIGN STRATEGY
 
SERVICE DESIGN

Open Doors is a holistic financial-wellbeing service designed to make support more accessible and human for people on probation. Through research with practitioners, service users, and organisational stakeholders, we identified key systemic barriers and responded with a set of interventions that strengthen engagement, reduce admin load, and create more welcoming spaces for financial guidance.



PROJECT SCOPE
Catch22 asked us to improve engagement with the group intervention format of their Financial, Benefits and Debt programme, commissioned by the Ministry of Justice. Despite practitioners’ efforts, participation from people on probation remained low. Our goal was to uncover the systemic and behavioural causes of this disengagement and design service interventions that make the format more accessible, desirable and meaningful.





MY ROLE
As the User Researcher & Service Dedsigner in a team of five, I led mixed-methods studies, translated insights into actionable strategies, and socialised the research across stakeholders.



OUTCOMEThe interventions have received internal approval and will move into pilot shortly.

Background Context

Brief from Catch22People leaving prison often struggle to re-integrate back into society. Some of the challenges they may face include securing meaningful employment, and long term housing, both of these require a good grasp of finance, the benefits system and debt management (FBD). Working with a service provider (Catch22) who has been commissioned by the Ministry of Justice, to deliver multiple FBD services to prison leavers, our challenge is to reimagine one the FBD services that Catch22 offers. The specific service that our challenge will focus on is a group intervention.

Our ApproachWe began our initial research by exploring the broader landscape of the complex justice and rehabilitative services context. According to the Ministry of Justice, the number of incarcerated people is projected to rise. The ongoing prison capacity crisis and early release programs, such as the one seen in September, highlight this challenge, which costs England and Wales £18 billion annually.

            





The Ministry oversees many programs, with the Probation Service being one of them. Following a failed attempt at privatisation, it is now working with many third-sector organisations, such as Catch22, to deliver a more holistic approach to rehabilitation. This led us to examine how rehabilitative services are being deployed in the third sector.

‍Catch22, with its 200-year history in social innovation, works across sectors including criminal justice reform. Its Finance, Benefit and Debt program supports prison leavers by helping them navigate the benefits system, manage debts, and build financial confidence.

However, we learned that engagement with these programs is low - and this is where we aimed to create value. Our initial research question was: How are these initiatives created, delivered, and how do they impact people on probation?

Research & Findings
Service Users - Journey Maps
On release, individuals are mandated by the court to serve part of their sentence in the community, a period known as probation, which involves restricted movement, regular check-ins, and participation in recovery programs to support reintegration into society. A person on probation, when referred, is required to attend programs like Catch22’s Finance, Benefit and Debt (FBD) program to meet their license conditions.

On the other hand, Catch22's interventions team develops programs to support these service users. However, as a contracted service provider for the Ministry of Justice, it must operate within strict guidelines and outcome requirements.

While 1:1 sessions are generally preferred by both practitioners and service users, contractual requirements and resource optimisation make group interventions an essential component of delivery. Our project goal is to develop service that makes group interventions both desirable and feasible - improving engagement while meeting operational needs.

Service Users - Role-Play Workshop As we are unable to speak to our actual service user, the proxy users (graduates of InHouse Records, who themselves have lived experience of integrating back into society from prison) attended our workshop were asked to role play and help us fill in the blanks. Keeping this in mind we designed our first workshop:

- Easing in with icebreakers
- Each participant interacted with one team member to build a new persona, and
- Explore their thoughts and behaviours through contextual scenarios and role-playing.


Role-Play Workshop with 3 proxy service users
Service Users - Proto-Persona & Insights Through this process we created this proto-persona and discovered three insights:

1. They enjoy socialising and forming connections even though its hard

2. Due to past experiences within the system building trust is hard.

3. They need help finding credible resources to navigate the system.


Service Practitioners 

Service Users - Role-Play Workshop As you can imagine, none of us has attended any of these sessions. So to test assumptions again when we met with Lalita, a practitioner from Catch22, we eagerly recreated this environment. She gave us user archetypes and conducted a simulation of the session. Through that we learned:

1. The content was both interactive and inclusive.
2. Practitioners have a high degree of freedom in choosing how to deliver the content, adapting flexibly on-site.
3. Even simple tasks are carried out with sensitivity and care. The sessions include the questions that help users identify their financial purpose.
Core Insights from Both Sides Service users can’t see the value of the service, 

which in turn makes it hard for the provider to serve them.



Service Users - Role-Play Workshop
From: Underlying Factors Effecting Service Users

These proxy research methods were invaluable to us. As this ecosystem was unfamiliar to us all, they gave us a way to empathize with the situation:

‍When given no / low agency and are required to engage with a high-stakes, high-consequence service, what defines a good service under such overwhelming circumstances?

‍This realization led us to identify what needs to be at the core of the service to build value and trust:

- Easy to understand
- Practical
- Accessible
To: Unique Service Proposition



Constraints
 
While designing, we kept in mind the constraints that Catch 22 operates with:

- Data privacy and handling sensitive information
- HR policies and that makes bring in program graduates hard to include
- Contract requirements and restricted access post program and making it hard to evaluate success

And for Service users:
- limited digital access
- limited scheduling
              
Service Flow Considerations
We eventually identified four key questions within the program that can make the FBD service proposition more impactful and holistic:

- Messaging: How and when are the group interventions introduced to the user?
- Incentives: What can they expect and why should they come?
- Unique Service Proposition: What distinct value will they get out of this?
- Feedback: Does feedback help improve the service and bring in new users?
           
User Needs Within the Service Flow
In-depth interviews with proxy service user helped us identify what the users value most:

- Tangible outcomes
- Peer support
- Long term impact
           

How Might We
For Service User:
How might we better connect users to the services they are being provided?
 For Service Provider:
How might we increase the perceived value of group interventions for the FBD program?

Service Interventions
Overview
1. AI Note-taking Tool

An AI-powered note-taking tool can directly supports practitioners by enhancing documentation quality, and leveraging insights for better decision-making.

With a feasible, scalable, and ethical approach, this tool has the potential to drive meaningful improvements to the way service users and providers interact and in turn impact the quality of the service.

2. Audio Wall


We propose a creative feedback loop in the waiting spaces at the Hub that builds on Catch22's existing podcast series, Experts by Experience. By introducing an audio wall, we make these stories easier for service users to access, rather than limiting them to platforms like Spotify.

This could also encourage service users to share their own experiences, helping Catch22 build a valuable repository for feedback and data collection. By bringing in storytelling, we are giving the service users a glimpse into the meaningful experiences and impact catch22 has to offer.
3. Open Door Event

Open Doors, a pilot quarterly event held at a local community hall, designed to make financial support accessible to people on probation. Where service users connect with debt and benefits advisors, as well as financial specialists, receiving quick and practical assistance to begin their journey toward financial confidence.

joanneyanghy@gmail.com© Joanne Yang 2025